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24/7 Outlet Shopping Opens on eBay
New Fashion Outlet Delivers the Best Bargains Direct from the High Street
Five pairs of jeans, 19 pairs of shoes, 18 t-shirt tops and four handbags are bought every minute on eBay.co.uk. Now the UK’s number one shopping site* is launching the eBay Fashion Outlet, a new destination for discount fashion online.
The eBay Fashion Outlet – www.ebay.co.uk/outlet brings savvy shoppers amazing discounts on new items, direct from some of the UK’s favourite high street names and brands, including Office, Superdry, House of Fraser, Kookai, La Redoute, Schuh and Ted Baker.
17 million shoppers flock to eBay.co.uk every month to bag a bargain, and although eBay is best known for auctions, currently, over half the items for sale on the site globally are new and available to buy instantly.
The Fashion Outlet adds a new dimension to shopping on eBay.co.uk, enabling clothes shoppers to buy direct from the best brands and shops, with new retailers arriving in the Outlet over the coming weeks.
To mark the opening of the Fashion Outlet, eBay has worked with top stylist Zoe Lem and its Outlet partners to highlight a selection of essential women’s wardrobe items, from classic jeans, to structured blazers and little black dresses – all available from great brands, in a range of sizes, at up to 70% discount in the eBay Fashion Outlet.
“Outlet shoppers aren’t slaves to fashion – we’re confident, smart and define our own style,” said Zoe. “The eBay Fashion Outlet brings high street brands together in one place, with big discounts. For savvy shoppers, it’s all about looking good, whether you’re out on the town or on the school run, without breaking the bank.”
eBay has also revamped its entire Fashion category – www.ebay.co.uk/fashion - including a new “More Like This” picture search that analyses the millions of pictures of items for sale to find matches based on colour, style and fit.
To celebrate the opening of the Fashion Outlet, eBay is launching a nationwide advertising campaign and a blog dedicated to savvy shopping at life4less.ebay.co.uk.
Notes to Editors:
About the eBay Fashion Outlet :
Currently, the following retailers are selling in the eBay Fashion Outlet, with further sellers to be announced:
• Bench
• Branch 309
• Cloggs
• Dune
• House of Fraser
• Kookai
• La Redoute
• Littlewoods
• M&M Direct
• Office
• Roman Originals
• Schuh
• Superdry
• Ted Baker
Founded in 1999, eBay.co.uk is the UK’s number 1 e-commerce site, providing a platform for over 18million unique visitors per month (Nielsen / Netratings, March 2010) to buy and sell new, unique and used items in a fun and easy way.
Far from an online auction house, eBay currently has 17 million live listings on the UK site, with fixed price goods accounting for the majority (56%) of items sold globally.
Sellers of all sizes, including 120,000 registered businesses and 20 high-street retailers use eBay.co.uk to reach the UK’s largest online shopping audience.
eBay supports buyers and sellers by promoting the best value deals through Daily Deals, and the eBay Outlet sells products from well known brands at up to 70% off the recommended retail price. Follow www.twitter.com/eBay_life4less for alerts to great deals on eBay and beyond.
eBay campaigns on the issues affecting buyers and sellers in a number of ways, including the eBay Online Business Index and consumer choice campaigns as featured on http://consumerchoice.eu/uk/
eBay.co.uk is owned by eBay Inc, which has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com, and others